As per Business rules, the companies don’t like to share their strategy behind their success. Companies like Google and others break the trust law to show their power to other companies.
This way the comment was of Netflix co-founder Reed hastings as he has the habit of telling their strategies and how they will gonna beat their competition.
Netflix can not take all entertainment in itself. It also doesn’t compete in games and music as we know Netflix is not the world-famous video platform too.
Yet also their ambition is unbreakable as they want to take all the movies and series under one platform.
Netflix had started as HBO producing films and series with great personalities and award-winning actors. But the game changed by the Netflix with it’s some unbeatable action and thriller series.
Its biggest hits of this year in documentaries was (“Tiger King”), in reality, shows (“Too Hot to Handle”) and a heist series (“La Casa de Papel”) and the most famous action thriller of the Netflix (“The Witcher”).
The Netflix movie studio has also shown the ranked up performance in producing the most blockbuster of original film producer of the year.
A lot of filmmakers want to make movies for Netflix, but Netflix’s sales pitch becomes too easier when the competitors stopped making movies.
Hollywood studios have shut down their operations because of COVID 19 so Netflix gets a boost at film festivals. As they stopped producing comedies and dramas, so Netflix started producing those too.
In 2000, the general break down of blockbusters was:
- Action/ Adventure 30% to 35%
- Drama 20% to 25%
- Comedy 10% to 15%
- Romantic 10% to 15%
- Horror 15% to 20%
- Thriller 15% to 20%
Today’s break down
- Action/ Adventure 55% to 60%
- Horror 5% to 8%
- Thriller5% to 8%
- Comedy 5% to 10%
- Other 10% to 15%
People love watching drama and comedy but not that much for which they will pay in theatre, the carving of action, a movie having a nail-biter story that they love to watch on a big screen like the premier of marvel, dc, etc.
So, now where the public watches the movie filled with comedy-drama romance, the movie for relaxation, fun, and enjoy.
These type of movies people loves to stream on Netflix. As a tag line of Netflix is also very famous “Netflix and chill”. This tagline fits perfectly on it.
This pandemic time is also the biggest reason for the huge success of Netflix as the whole world is in lockdown.
And for the source of entertainment, the only best platform known to the whole world is Netflix.